Lekker lokaal — delicious and local. Albert Heijn, the largest Netherlands’ supermarket chain, offers superb local craft-beer convenience. Beer lovers in Den Helder can now enjoy local brand, Fruity Monkey Beer, at AH Schootenplaza.
Don’t you hate when you have a thirst for local beer, but supermarkets stock only big brands? It’s the same at many convenience stores — little support for local businesses. Imagine finding local independent products that burst with fruity-fresh flavours and tropical aromas. It’s a craving you share with most craft beer and artisanal-brewery lovers. The good news is that more retailers, bottle shops, bars and restaurants recognise it. They recognise an increasing taste for local independence.
Yes, until recently only specialist bottle shops and liquors stores stocked local brews. And it’s right that those outlets remain most popular with drinkers. They’re the place to go for unusual, unique beers and expert advice. But artisanal beer producers can now reach new audiences that want convenience. Shoppers with less times want to grab some tasty, flavoursome beers from the local area. And guess what? That’s possible now thanks to forward-thinking supermarkets and convenience stores. They put their communities first and support local business.
So next time you visit supermarkets or convenience stores, choose something produced nearby. You may find a lot of regional choice, but if you don’t, why not ask the manager to stock it. Let’s support local business.

AH offers local supermarket craft-beer convenience
Albert Heijn (AH) and other contemporary retailers favour local suppliers, especially beer producers. And that is no surprise. To put it another way, they are often the place to introduce local beers to busy shoppers on-the-go. Progressive retailers, such as AH SchootenPlaza, are leading an important change.
It’s easy to now pop a few Fruity Monkey Beer flavours into your basket when shopping in Den Helder. And there are other local beers too. Once you’ve got the taste for local products, there’s no going back. You’ll always choose products produced in the neighbourhood. Then you’ll see local businesses prosper and the community will be stronger together.
Furthermore, supporting local business is greener, better for the environment. And who doesn’t want a cleaner planet? The environmental focus at AH SchootenPlaza is easy to see in the supermarket’s marketing.

All you have to do is find what’s local on the shelves while grocery shopping. And AH SchootenPlaza is one retailer making that easy. In a nutshell, shop local and support local. AH SchootenPlaza at Vrede en Vrijheid is open every day 08:00–22:00. Why not pop in for Fruity Monkey Beer and other great local beer tastes. While you’re there, let the staff and management know that you value the option to buy local produce. It will improve the independent beer industry as a whole — and that’s a great thing. Lekker lokaal is a wonderful thing.
AH SchootenPlaza
Vrede en Vrijheid 19
1785RL Den Helder
022 363 0713

