Fruity Monkey Beer follows the highest ethical standards. We sell our beers according to established guidelines. And we always encourage responsible drinking. Although Fruity Monkey produces lower-alcohol, easy-drinking beer, we advise people to take care.
Responsible beer-drinking standards and guidelines
How we sell and market Fruity Monkey Beer
- We produce fruit beer: alcoholic beverages brewed using fruit products.
- We do not sell or market beer to individuals below the legal drinking age.
- We do not sell or market in ways that violate local laws or industry standards.
- We do not sell or market in countries or nations that forbid alcohol.
- We make no claims about the benefits of alcohol consumption.
- We never imply that alcohol consumption improves your standing. Social, sexual, professional, intellectual or athletic.
- We never promote alcohol consumption as beneficial to health. Or as a lifestyle therapy.
- We never promote alcohol consumption to those operating vehicles or machinery.
- We never promote alcohol consumption to people doing anything requiring alertness or dexterity.
- We never promote excessive alcohol consumption.
- We never promote binge drinking or competition alcohol consumption.
Tips for how to drink beer responsibly
We recommend drinkers follow the following advice and guidelines:
- Know your limits, drink responsibly and avoid binging.
- NEVER drink and drive. Always choose a designated driver who’s not drinking alcohol or use public transport.
- Choose beers with low-alcohol or alcohol-free beers. But avoid consuming too much beer because it contains less alcohol.
- Keep track of how many beers your drink and calculate your alcohol unit intake.
- Take regular breaks from alcohol — limit the number of days you drink beer per week.
- Drink an alcohol-free drink between each beer.
- Avoid drinking beer on an empty stomach.
- Most important: know how to be a responsible beer drinker. Follow reliable guidelines to keep safe and healthy.
- Seek professional support and advice if drinking beer creates a negative impact. On you, your family or friends.

