Author: Peter

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Enjoy warm summer chilling with refreshing fruit beer from Sterk Amsterdam

A drawing of Amsterdam houses in the summer behind photos of beer bottles

Beer-loving residents and visitors in Amsterdam-West pour into Sterk Amsterdam. It’s the Amsterdam bottleshop for summer, thanks for an extensive range of speciality brews. But it’s not just beer. There are delicious delicacies for everybody: wine, spirits, sake, foodstuffs, sweet candy and much more too. Sterk Amsterdam even serves beer fresh from the tap alongside its sales of bottles and cans. And just for the summer, visitors can experience Fruity Monkey Beer’s tropical flavours.

Due to its bustling vibrancy, De Clercqstraat is the perfect location for Sterk Amsterdam — a household name since the ’50s.. This part of the city is a cultural hub, attracting tourists and Amsterdammers alike. Located a short walk from the main city hotspots, the area’s nightlife has a personality of its own. Beer-loving locals are regulars at Sterk Amsterdam, while visitors enjoying everything the areas has to offer appreciate Sterk Amsterdam’s hours. It’s open from morning till past midnight – even later at weekends.

Find Fruity Monkey Beer and much more in Amsterdam this summer

Summers in Amsterdam can be sweltering. And the perfect way to relax and chill during warm weather is to enjoy beer with a fruity-fresh flavour adventure. Sterk Amsterdam stocks Fruity Monkey Beer during the summer season, adding yet another exciting beer style to its extensive range. Whatever your taste in beer, whatever style or flavour you prefer, Sterk Amsterdam something for you. It’s the Amsterdam bottleshop for everybody.

Even if you don’t need beer just now, Sterk Amsterdam is also your local convenience store. Soft drinks, snacks, teas, freshly baked bread and more — a complete range of products that is carefully chosen for you. Specialising in products from the UK and USA, Sterk Amsterdam has an international vibe and attracts the area’s expats. All keen for a taste of home. There is even a webshop to make shopping at Sterk Amsterdam even simpler.

Sterk Amsterdam’s motto is ‘Sterk heeft het’ – ‘Strong has it’, a suitable, appropriate claim. So, as the temperature rises, why not pop into Sterk Amsterdam and see what refreshing delights it has for you. We recommend the tropical flavour delights of Fruity Monkey Beer. Our thirst-quenching beers are perfect for warm summer days and balmy evenings. It’s an Amsterdam bottleshop summer, so visit Sterk Amsterdam and find something special fruity-fresh to enjoy.

Sterk Amsterdam
de Clercqstraat 7
1053AA
AMSTERDAM

Shop for Fruity Monkey Beer.

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Local craft-beer convenience flies off the shelves at Albert Heijn SchootenPlaza

Craft-beer on shelf at local convenience supermarket

Lekker lokaal — delicious and local. Albert Heijn, the largest Netherlands’ supermarket chain, offers superb local craft-beer convenience. Beer lovers in Den Helder can now enjoy local brand, Fruity Monkey Beer, at AH Schootenplaza.

Don’t you hate when you have a thirst for local beer, but supermarkets stock only big brands? It’s the same at many convenience stores — little support for local businesses. Imagine finding local independent products that burst with fruity-fresh flavours and tropical aromas. It’s a craving you share with most craft beer and artisanal-brewery lovers. The good news is that more retailers, bottle shops, bars and restaurants recognise it. They recognise an increasing taste for local independence.

Yes, until recently only specialist bottle shops and liquors stores stocked local brews. And it’s right that those outlets remain most popular with drinkers. They’re the place to go for unusual, unique beers and expert advice. But artisanal beer producers can now reach new audiences that want convenience. Shoppers with less times want to grab some tasty, flavoursome beers from the local area. And guess what? That’s possible now thanks to forward-thinking supermarkets and convenience stores. They put their communities first and support local business.

So next time you visit supermarkets or convenience stores, choose something produced nearby. You may find a lot of regional choice, but if you don’t, why not ask the manager to stock it. Let’s support local business.

Beer boxes in a shopping trolley in front of supermarket marketing showing its environmentally friendly focus

AH offers local supermarket craft-beer convenience

Albert Heijn (AH) and other contemporary retailers favour local suppliers, especially beer producers. And that is no surprise. To put it another way, they are often the place to introduce local beers to busy shoppers on-the-go. Progressive retailers, such as AH SchootenPlaza, are leading an important change.

It’s easy to now pop a few Fruity Monkey Beer flavours into your basket when shopping in Den Helder. And there are other local beers too. Once you’ve got the taste for local products, there’s no going back. You’ll always choose products produced in the neighbourhood. Then you’ll see local businesses prosper and the community will be stronger together.

Furthermore, supporting local business is greener, better for the environment. And who doesn’t want a cleaner planet? The environmental focus at AH SchootenPlaza is easy to see in the supermarket’s marketing.

Local beers on the supermarket shelf in a convenience store

All you have to do is find what’s local on the shelves while grocery shopping. And AH SchootenPlaza is one retailer making that easy. In a nutshell, shop local and support local. AH SchootenPlaza at Vrede en Vrijheid is open every day 08:00–22:00. Why not pop in for Fruity Monkey Beer and other great local beer tastes. While you’re there, let the staff and management know that you value the option to buy local produce. It will improve the independent beer industry as a whole — and that’s a great thing. Lekker lokaal is a wonderful thing.

AH SchootenPlaza
Vrede en Vrijheid 19
1785RL Den Helder
022 363 0713

Where to pick up Fruity Monkey Beer.

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Holland Craft Beer goes Fruity Monkey for online summer sales

Holland Craft Beer & Fruity Monkey Beer logos in front of blurred windmill with four bottles of fruit beer.

Does your hotel, restaurant, bar or liquor stores find it difficult to choose an independent, reliable online platform that sells great craft beer? Well, why don’t you try Holland Craft Beer and go Fruity Monkey for the summer? You won’t be disappointed with a choice of over 500 Dutch craft beers from more than 100 breweries. The process is easy too. Holland Craft Beer customers order online and then receive the craft beer quickly and directly from affiliated brewers or producers.

Operating as a collective, Holland Craft Beer supports an industry producing pure, honest and artisanal beer. It has set a goal to inform customers about the background story in every beer they drink. And a distributor interested in the people and motivation behind our favourite beers is a breath of fresh air. Holland Craft Beer doesn’t just sell beer, it sells an experience. The team connect the Horeca industry and hospitality outlets with the brewers and producers who convey a genuine love and passion for their work.

Holland Craft Beer: together we are stronger

The Holland Craft Beer portfolio currently includes Coconut & Vanilla, Peach, Raspberry and Strawberry from Fruity Monkey, among others. It can also deliver as little as one box per order. That’s because the team are passionate about the industry and keen to promote the small, the independent, the craftsperson. Holland Craft Beer adopts a ‘together we are stronger’ approach to business. And that is commendable.

So, why not consider Holland Craft Beer and go Fruity Monkey yourselves this summer? It is easy to swing into tropical, fruity-fresh flavour adventures. Fruity Monkey Beer is a Dutch craft beer and a popular international brand, produced in Den Helder, North Holland. Moreover, the keepers at the Fruity Monkey house are an international team with a solid background in supporting independent brewers and beer-industry players across Europe and beyond.

Find Fruity Monkey Beer elsewhere.

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Fruity Monkey eyes up a culinary feast as H. Halman keurslager serves ideal Oog Op Food Festival beer

Advert for H. Halman keurslager at Oog Op Food Festival with ideal Beer

Keurslager Hans Halman pours the ideal food festival beer at Oog Op Food Festival in Callantsoog. And visitors will agree: Fruity Monkey Beer proves an excellent accompaniment for a culinary feast.

Foodies attending this Sunday’s Oog op Food Festival are in for a gastronomic treat at Dorpsplein in Callantsoog. Imagine for a moment, the best restaurants and food trucks from across the North Holland region preparing the finest gourmet food in one place. Needless to say, eager visitors will enjoy delicious food served best with fine wines and local premium beers.

Crowned the province’s best butcher, Keurslager Hans Halman will present fine meats and award-winning gourmet dishes from nearby Den Helder. The Hans Halman team will also demonstrate their excellent taste by pairing a wide range of flavours with complementary beers.

What is the ideal food festival beer?

Fruity Monkey Beer is an ideal food festival beer, perfect for food pairing. It’s pretty obvious, since it is organic, produced using 98% natural ingredients and contains the finest fruits from around the world.

Gastronomic connoisseurs wishing to indulge their taste buds are urged to visit Keurslager Hans Halman at Oog Op Food. By doing so, food lovers have the opportunity to discover why locally produced beers are perfect to enjoy with a wide variety of dishes. Alongside superb meat quality and tasty delights, the team will pour Fruity Monkey Beer’s Lime Wheat, Passion Fruit and Peach.

So, on Sunday 25th June head over to the Oog op Food Festival in Callantsoog. You’ll find it open at the Dorpsplein from 14:00-21:30. And it is not just superior food and excellent beer: you can enjoy a mixture of fun, music and excitement throughout the day. But don’t take our word for it — you might be surprised what you find. So why not discover new flavours, experience distinctive tastes and savour the best from the region.

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Enjoying top North Holland beer festival success

Brewery ready for visitor to enjoy top North Holland beer at a local festival

Fruity Monkey joined breweries and visitors enjoying top North Holland beer festival success in Alkmaar at Noord-Hollands Bierfestival 2023.

Now in its 16th year, the Noord-Hollands Bierfestival takes a proactive approach to introducing new beers. It therefore introduces both lesser-known beers and established, award-winning favourites from across North Holland. Because thirsty drinkers are keen to discover liquid gems while supporting local businesses, presenting a deliberate mix of old and new producers is smart.

Alkmaar’s Hal25 is only a few minutes’ walk from the sweltering shoppers and diners in the city’s bustling centre. Most importantly, it offers a large spacious interior that breathes cool industrial chic. But even this number of chilled brews, breweries and beer lovers are no match for the sun’s searing rays. As the afternoon temperature soars, visitors are thankful for a cold Dutch craft beer. And Fruity Monkey Beer’s lower alcohol fruit beers proved popular with those seeking a refreshing difference.

Four people behind a social cutout enjoying top North Holland beer

Swinging by the fruit corner for tropical North Holland beer

From its fruit corner, Fruity Monkey poured its core range and Piggy Brewing collaborations for a bunch of new fans for two fun-filled, beer-packed days. The peachy location between two breweries packing a heavyweight flavour punch – Bierverbond and Brouwerij ‘t Blauwe Hert — made Hal 25’s ‘(Voor) Café’ a popular hangout. Meanwhile, the province’s diverse breweries delivered a flavoursome taste and unique beer-style experience from Noord Holland in the main hall. As for the revellers, most enjoyed brews from the extensive beer selection while relishing warm summer sunshine on the outside terrace.

Beer producers from accross the province, including BEER_Brouwers, Bennebroecks, Blitz Brewing, Biermunitie, Bierverbond “Roode bier”, Breugem Bier, Brouwerij Astronaut, Dampegheest, Brouwerij LOST, Brouwerij Het Paleisje, Brouwerij Piek, Brouwerij Tamesteut, Biertje Buur, Callantsoger Bier, Eric’s Beer Craft, Gooische Bierbrouwerij, Gulden Triomfator, Le Grand Crue, Ouderkerks Goud, Brouwerij ‘t Blauwe Hert, Waterland Brewery, and ZuidWerff Bier.

The Noord-Hollands Bierfestival: where visitors enjoying top North Holland beer drink with intelligence and taste.

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Harvest summer flavour fruit-blend beer at Mitra Julianadorp with refreshing Fruity Monkey

Summer flavour fruit-blend beer gift set in wrapping and bow in bottle shop

Mitra Julianadorp, Fam. Janssen, is a champion of local beers and breweries, offering an increasing number of brands produced in the North Holland region alongside its mainstream national products. And its customers savour an extensive selection of summer flavour fruit-blend beer from just down the road.

Fruity Monkey Beer from nearby Den Helder is rightfully delighted to be on the shelves. An international Dutch beer brand with a global reputation for crisp, fruity-fresh flavours, Fruity Monkey is always keen to demonstrate its success in distant markets, such as Asia-Pacific, to friends, neighbours and primates at home.

Summer flavour fruit-blend beer collage of bottles, cans and boxes in front of a liquor store's blurred shelves

Mitra’s 112 bottle shops across the Netherlands offer a vast assortment of beer, wine, spirits and other alcoholic beverages for in-store or online purchase. Knowledgeable staff with excellent insight into speciality drinks are also available to advise customers about fine-flavour profiles and ideal food pairings. Mitra sets very high standards for beverage service excellence and professionalism.

Mitra caters for your parties, celebrations and events. Not only do they prepare the perfect gift for your friends, families and loved ones, but you can also return unopened bottles after your festivity – no problem.

Customers respond with enthusiasm to over a thousand successful local tastings held annually at Mitra, enabling them to sample and choose, for example, their new favourite beer flavours. They are beer events not to be missed.

Julianadorp lies about 6 kilometres south of Den Helder in The Netherlands. The eponymous Dutch Princess Juliana was born in 1909 — the year the town was founded. Julianadorp is a popular tourist destination with numerous campsites, holiday parks and accommodation, thanks to its wonderful beach and higher-than-average sunshine. Visitors and locals seeking crisp tropical adventures should visit Mitra Julianadorp, Fam. Janssen, for refreshing Fruity Monkey Beer’s summer flavour fruit-blend beer.

Mitra Julianadorp, Fam. Janssen
Schoolweg 19
1787AV Julianadorp
+31 (0)223 202010

Where to purchase Fruity Monkey Beer.

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Something for the weekend: Fruity Monkey Beer from Slijterij van Oeveren

Bottles and cans of beer on Slijterij van Oeveren shelves

Slijterij Van Oeveren has added Fruity Monkey Beer to its well-curated beer range. Locals and tourists can now discover fruity-fresh flavour adventures from Den Helder.

A slijterij is a small, independent bottle-shop or liquor store in The Netherlands. These Dutch off-licences combine the stem from the verb slijten — ‘to sell’ — with the ‘erij’ suffix. The English words brewery or bakery contain the ‘ery’ suffix.

Owner Nikki van Oeveren gives her name to the eponymous Slijterij Van Oeveren. It is the essential slijterij in Den Helder, North Holland.

Den Helder is an important maritime city with a proud naval and seafaring heritage. You can find monkeys around the world, and drinkers enjoy our beers in distant export markets. Den Helder is thus a fitting city for our headquarters: the Fruity Monkey Beer house.

cans of beer on liquor store shelves

Customers at Slijterij Van Oeveren enjoy an impressive range of beverages. There are beers, wines, spirits, whiskies, aperitifs, soft drinks and other fun gifts. Tourists visiting Den Helder and Texel can pick up unique, distinctive craft beers. A taste of North Holland.

Fruity Monkey Beer produces its fruity-fresh flavour adventures nearby. With Fruity Monkey in its well-curated range, Van Oeveren presents delicious tropical delights. Anybody in the area can taste the finest tastes from across the region.

Van Oeveren’s apt tagline is Fine Taste, Good Living. It fits a liquor store that favours artisanal craftsmanship in its drinks’ selection. This attitude ensures standards and quality are high.

Great food combined with the perfect drink inspires the Van Oeveren team. Fruit beer food pairing is important to Fruity Monkey Beer too. Van Oeveren also offers a party service, supplying a suitable mix of ideal drinks to any event.

Bottles of beer on liquor store shelves

Fruity Monkey Beer is an excellent choice for parties, celebrations and other occasions. A burst of fresh, flavoursome, characteristic tastes and fragrant aromas are popular. Especially with revellers who prefer a perfect sweet-tart balance in natural, organic beers. Fruity Monkey Beers are also not too bitter.

If you’re in Den Helder today, visit Slijterij van Oeveren. Pick up some Fruity Monkey Beer for the long weekend, for the week ahead or for a relaxing summer. Fruity Monkey is ideal anytime.

Slijterij van Oeveren
Beatrixstraat 13 A
1781 EL DEN HELDER
The Netherlands

www.slijterijvanoeveren.nl
@slijterijvanoeveren

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Fruity Monkey taps into success during Dutch Beer Week

Pouring essential Dutch beer taste at Bierproeffestival.

Fruity Monkey poured unique flavours and tapped distinctive tastes alongside other key brewers during Dutch Beer Week at Bierproeffestival, the essential Dutch beer taste festival.

Empty social cutout at Bierproeffestival

Leading brewers present essential Dutch beer taste at Bierproeffestival

Over three days thousands of devotees poured into Den Haag (The Hague) to sample many of The Netherlands’ leading beers. Interested newbies, seasoned brewing enthusiasts and passionate, hardcore fanatics tapped into diverse flavours, tasted myriad styles, and discovered new favourites. Local, national and international worshippers of water, yeast, barley and hops, who prayed for bold, ambitious flavour adventures in the city’s Grote Kerk, marvelled at the miraculous array of liquid gold in all its glory.

More than 40 Dutch breweries served over 250 brews at the 10th Dutch Beer Tasting Festival (NL Bierproeffestival), the highlight of Dutch Beer Week (Week van het Nederlandse bier). Brewing talent present included that from Amsterdam, Den Haag, Utrecht and Rotterdam, as well as other important brewing locations across the country – a fine combination of Holland craft beer brewers and innovation or traditional top- and bottom-fermented artisans.

Fruity Monkey Beer stand at Bierproeffestival

Breweries and beer specialists included Alfa Brouwerij, BE+ER Bierbrouwers, Bierbrouwerij Borne, Bierbrouwerij Maallust, Brand Bierbrouwerij, Brouwerij Avereest, Brouwerij De Werf, Brouwerij Oudaen, Brouwerij ‘t IJ, Budelse Brouwerij B.V., BV Gulpener Bierbrouwerij, Crooked Spider, Dare to Drink Different, DAVO, De Leckere, De Molen, De Prael, Eiber Bier, Fightstreet Brewery, Gallivant Brewery, Hertog Jan, Jopen, K.E.G.S., Kompaan Dutch Craft Beer Company B.V., Koninklijke Grolsch, La Trappe, Lindeboom, Lowlander Beer, Maris Lager, PopHop, Rauw Brouwers, Stadsbrouwerij Argentum, Stadshaven Brouwerij, Texelse Bierbrouwerij B.V., Two Chefs Brewing, Uiltje Brewing Co., VandeStreek Bier, Vet & Lazy Brouwerij B.V., Wispe Brouwerij, and X-brewing.

Fruity Monkey’s mischievous, distinctive beer bunch represented Den Helder. Visitors swinging by our stand began a tropical journey into fruity-fresh sweet, tangy, tarty, zesty tropical flavours. Each adventurer discovering their preferred Strawberry, Raspberry, Pomegranate, Peach, Passion Fruit, Lime Wheat and Coconut & Vanilla destinations.

Our popular collaborations with France’s The Piggy Brewing Company showcased how simian playfulness complements porcine robustness. When Monkey met Piggy! – our NEIPA proving a much-loved customer favourite. Guests hoping to find a sour delight at this weekend’s temporary Monkey house were thrilled with Water Park, a gose bursting with bold cherry and rhubarb tones.

My Oathkeeper at Bierproeffestival

However, most popular was My Oathkeeper, our 12% Imperial Oatmeal Stout collaboration with Piggy, hand-pumped and served at ambient temperatures. Demand was high, with many customers proclaiming it the best beer at the festival. Monkey was so pleased that room-temperature My Oathkeeper will once again be poured by hand at June’s Noord-Hollands Bierfestival in Alkmaar. Be quick to try it before it escapes.

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Our marketing monkey wants to hear from you

Smiling person wearing a monkey t-shirt and cap sitting at desk with laptop and beer bottles

Meet Peter, our marketing monkey. He wants your Fruity Monkey Beer photos, stories and experiences.

Meet our marketing monkey, Peter

Meet Peter, our freelance marketing monkey. He wants your Fruity Monkey Beer photos, stories and experiences.

At Fruity Monkey Beer we love to hear your original and individual fruit-beer stories. The more curious and mischievous the better. We also enjoy your comments and feedback.

Let us know about your experiences with fruit beer. Please tell us your impressions of our mouth-watering, thirst-quenching flavours? What palate sensations do you feel, and which fragrant fruit hints do you smell? Is it a tangy, zesty, zingy experience? Exhilarating? Entertaining? Enlivening? And is it sweet or bitter?

We would like to hear which fruit flavours your local pubs or bars pour. How do your favourite restaurants design the perfect culinary food and beer pairing? Do your nearest bottle shops sell Fruity Monkey Beer?

What about us?

As a 100% female-owned European craft beer brand from Holland, we want to be distinctive. We want to be inventive and innovative with taste, aroma and mouthfeel. We want our flavoursome beers to be diverse and international.

Peter has extensive marketing, content writing and storytelling experience in the beer world. A welcoming freelancer, he has helped make a significant difference to global brands. He is a trusted brand ambassador for beers, beer festivals and beer bars across the world. Peter is a trained B-Leader, beer sommelier and project manager who studies law. Contact him with your Fruity Monkey Beer insights today.

But enough about us. We want to hear from you! How do you enjoy our playful beer flavours and mischievous tastes? What do you think of the monkey beer’s naughty behaviour and colourful beer packaging and labels?

Tell us which is your favourite Fruity Monkey. Coconut & Vanilla, Passion Fruit, Peach, Raspberry, Strawberry or another? What fruity-fresh flavours would you like taste? Do you know about our collaborations and seasonal specials?

Tell us more

Contact us direct or through social media (Facebook, Instagram, LinkedIn), our website or other channels. And don’t forget to include your chosen tag or handle. Let us tell our international community about your toothsome flavour experiences. We’ll give you a shout out online!

Send our marketing monkey your fruit beer experiences:

  • Photos with Fruity Monkey Beer
  • Stories about Fruity Monkey Beer
  • Information about where you buy fruit beer

No monkey business: 100% mischievous beer with 98% natural fruit.

Entrepreneurship and business are important too. Get in touch if you would like to serve, stock or sell our fruit beers.

We distribute in The Netherlands, across Europe and beyond. Fruity Monkey Beer producer Biowan Craft is your mature craft beer partner. From its HQ in North Holland, it exports, distributes and markets fresh craft beer. It also helps retailers and brands bring white-label beers to market. Contact Biowan Craft for European beer in Asia-Pacific, Japan, Australia and New Zealand.

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Fruity-fresh adventures at the Dutch Beer Tasting Festival 2023

2023 Dutch Beer Tasting Festival, The Hague

Swing into fruity-fresh adventures with Fruity Monkey Beer at the 2023 Dutch Beer Tasting Festival (bierproeffestival) in The Hague. Held in the Grote Kerk from 11–13 May, this is the 10th edition with more than 40 of the best Dutch breweries showcasing over 250 beers.

Try Dutch Beer Tasting at Bierproeffestival 2023

The Dutch Beer Tasting Festival kicks off the annual Dutch Beer Week (Week van het Nederlands Bier) in style, so why not join the Fruity Monkey Beer bunch and try our mischievous fruity-flavour adventures. Experience a fresh taste of the tropics.

Order your tickets now.

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