Tag: Den Helder

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Beer enthusiasts set sail for the Helders Bier Festival: celebrating another successful year

Celebrating the best of Dutch beer at Helders Bier Festival

Celebrating the best of Dutch beer festivals in 2023 is the fifth edition of Helders Bier Festival in Den Helder. Over the years, this distinctive event has gained a formidable reputation. Its fresh approach is always enjoyable and rewarding for visitors. Location, intimacy and high-calibre breweries create a special ambience, unlike any other. Helders Bier Festival is loved by locals and dedicated out-of-town beer enthusiasts.

Helders Bier Festival feels like an indoor garden party curated by food and drink experts. It’s a good-natured storm of welcoming rowdiness. So come and enjoy the relaxed, pleasant environment and friendly atmosphere. Excellent organisation at this level is unusual: well-considered and well-planned.

As Fruity Monkey Beer’s home-city event, will be pouring tropical taste delights. Swing by and say hello to the team from the nearby Monkey House. And enjoy fruity-fresh flavour adventures!

Den Helder’s industrial-chic destination

A mere 75 minutes from Amsterdam, the port city of Den Helder is home to around 50,000 people. Most city visitors are en route to Texel, the nearby wildlife and leisure-pursuit island. But many stop to explore the city’s nineteenth-century history and industrial chic.

The Netherlands has a rich maritime past, and Den Helder remains the navy’s operational centre. For tourists, the city’s beating heart is Willemsoord, the former naval dockyard. The area’s recent gentrification is impressive. Today’s features include many of Napoleon’s early dockyard designs and a modern maritime museum. Alongside many other attractions, such as Theater de Kampanje – the jewel in Willemsoord’s crown.

Theater de Kampanje’s urban design

This former maritime building is home to the annual Helders Bier Festival. Once called the Koninklijke Marine Stadshal, Theater de Kampanje retains its character. It is an historic masterpiece of seafaring industry.

Theater de Kampanje sits between historic ships and nautical monuments. It houses a multi-use theatre, conference centre and event facility for up to around 2,000 people. The building’s adaptive reuse won a 2016 Arie Keppler Prize. An award for exemplary achievements in social and environmental architecture and authentic, sympathetic urban design.

Enjoy beers, bites and banging tunes

The light, airy and stylish main hall at Theater de Kampanje is ideal for a beer festival. Held over two days, Helders Bier Festival is a celebration of superb local and international beer. There is top music and excellent food too. Unlike other Dutch beer festivals, Helders Bier Festival caters for every taste. Wine from Tap & Joy, Molotov Cocktails and cider are available too.

And then there is Fruity Monkey Beer. As a local beer producer with an international presence, we are proud to represent Den Helder.

Helders Bier Festival is a masterclass in relaxation. The layout encourages interaction with brewers and conversation with other festival-goers. Settle into an abundance of comfortable seating and savour the best beers around.

Celebrating the best of Dutch beer (and international too)

Local beer producers from the Noordkop region around Den Helder are well-represented. We are there, of course. Fruity Monkey Beer visitors can enjoy Coconut & Vanilla, Passion Fruit, Peach, Raspberry or Strawberry. And there is My Oathkeeper, our popular Imperial Oatmeal Stout collaboration with Piggy Brewing from France. We are also tapping several other Piggy collaborations, which are only available on draft at festivals and events.

Other Noordkop favourites include Stadsbrouwerij Helderse Jongens, Brouwerij Stokerij Texel, Callantsoger Bier, Ouwe Skilder Brouwerij, STOKED! and Brouwerij Egmond.

Brewing in other parts of the Netherlands is represented too. Haarlem (Uiltje Brewing Company), Bodegraven (Brouwerij De Molen), Harlingen (Havenbrouwerij Het Brouwdok) and Amsterdam (Brouwerij Het Paleisje). Amsterdam’s renowned Foeders also presents IPAs, Dark Beers, Sours and classic styles.

International beer is also a key feature at the Helders Bier Festival. From the USA, Stone Brewing represent brewing talent from across the pond. As do Dutch-US importers All Kinds Of Beers, who present a well-curated selection of the finest Stateside beers. Regular Helders Bier Festival attendees from Italy include Mister B and Canediguerra. Belgian favourites St. Bernardus are regulars too, and always popular.

Within easy reach

Celebrating the best of Dutch beer festivals in Den Helder is easy. The city is reached by direct train from Amsterdam. Theater de Kampanje is only a few minutes’ walk from the station. Helders Bier Festival is open on Friday 15 September (15:00–22:00) and Saturday 16 September (13:00–20:00). Tickets are €15 in advance and €17.50 on the door. Entry includes a tasting glass and two tokens. Buy your tickets here.

https://www.youtube.com/watch?v=JfonDQBM8yU

Follow Helders Bier Festival on Social Media using the #heldersbierfestival hashtag.

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Local craft-beer convenience flies off the shelves at Albert Heijn SchootenPlaza

Craft-beer on shelf at local convenience supermarket

Lekker lokaal — delicious and local. Albert Heijn, the largest Netherlands’ supermarket chain, offers superb local craft-beer convenience. Beer lovers in Den Helder can now enjoy local brand, Fruity Monkey Beer, at AH Schootenplaza.

Don’t you hate when you have a thirst for local beer, but supermarkets stock only big brands? It’s the same at many convenience stores — little support for local businesses. Imagine finding local independent products that burst with fruity-fresh flavours and tropical aromas. It’s a craving you share with most craft beer and artisanal-brewery lovers. The good news is that more retailers, bottle shops, bars and restaurants recognise it. They recognise an increasing taste for local independence.

Yes, until recently only specialist bottle shops and liquors stores stocked local brews. And it’s right that those outlets remain most popular with drinkers. They’re the place to go for unusual, unique beers and expert advice. But artisanal beer producers can now reach new audiences that want convenience. Shoppers with less times want to grab some tasty, flavoursome beers from the local area. And guess what? That’s possible now thanks to forward-thinking supermarkets and convenience stores. They put their communities first and support local business.

So next time you visit supermarkets or convenience stores, choose something produced nearby. You may find a lot of regional choice, but if you don’t, why not ask the manager to stock it. Let’s support local business.

Beer boxes in a shopping trolley in front of supermarket marketing showing its environmentally friendly focus

AH offers local supermarket craft-beer convenience

Albert Heijn (AH) and other contemporary retailers favour local suppliers, especially beer producers. And that is no surprise. To put it another way, they are often the place to introduce local beers to busy shoppers on-the-go. Progressive retailers, such as AH SchootenPlaza, are leading an important change.

It’s easy to now pop a few Fruity Monkey Beer flavours into your basket when shopping in Den Helder. And there are other local beers too. Once you’ve got the taste for local products, there’s no going back. You’ll always choose products produced in the neighbourhood. Then you’ll see local businesses prosper and the community will be stronger together.

Furthermore, supporting local business is greener, better for the environment. And who doesn’t want a cleaner planet? The environmental focus at AH SchootenPlaza is easy to see in the supermarket’s marketing.

Local beers on the supermarket shelf in a convenience store

All you have to do is find what’s local on the shelves while grocery shopping. And AH SchootenPlaza is one retailer making that easy. In a nutshell, shop local and support local. AH SchootenPlaza at Vrede en Vrijheid is open every day 08:00–22:00. Why not pop in for Fruity Monkey Beer and other great local beer tastes. While you’re there, let the staff and management know that you value the option to buy local produce. It will improve the independent beer industry as a whole — and that’s a great thing. Lekker lokaal is a wonderful thing.

AH SchootenPlaza
Vrede en Vrijheid 19
1785RL Den Helder
022 363 0713

Where to pick up Fruity Monkey Beer.

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Harvest summer flavour fruit-blend beer at Mitra Julianadorp with refreshing Fruity Monkey

Summer flavour fruit-blend beer gift set in wrapping and bow in bottle shop

Mitra Julianadorp, Fam. Janssen, is a champion of local beers and breweries, offering an increasing number of brands produced in the North Holland region alongside its mainstream national products. And its customers savour an extensive selection of summer flavour fruit-blend beer from just down the road.

Fruity Monkey Beer from nearby Den Helder is rightfully delighted to be on the shelves. An international Dutch beer brand with a global reputation for crisp, fruity-fresh flavours, Fruity Monkey is always keen to demonstrate its success in distant markets, such as Asia-Pacific, to friends, neighbours and primates at home.

Summer flavour fruit-blend beer collage of bottles, cans and boxes in front of a liquor store's blurred shelves

Mitra’s 112 bottle shops across the Netherlands offer a vast assortment of beer, wine, spirits and other alcoholic beverages for in-store or online purchase. Knowledgeable staff with excellent insight into speciality drinks are also available to advise customers about fine-flavour profiles and ideal food pairings. Mitra sets very high standards for beverage service excellence and professionalism.

Mitra caters for your parties, celebrations and events. Not only do they prepare the perfect gift for your friends, families and loved ones, but you can also return unopened bottles after your festivity – no problem.

Customers respond with enthusiasm to over a thousand successful local tastings held annually at Mitra, enabling them to sample and choose, for example, their new favourite beer flavours. They are beer events not to be missed.

Julianadorp lies about 6 kilometres south of Den Helder in The Netherlands. The eponymous Dutch Princess Juliana was born in 1909 — the year the town was founded. Julianadorp is a popular tourist destination with numerous campsites, holiday parks and accommodation, thanks to its wonderful beach and higher-than-average sunshine. Visitors and locals seeking crisp tropical adventures should visit Mitra Julianadorp, Fam. Janssen, for refreshing Fruity Monkey Beer’s summer flavour fruit-blend beer.

Mitra Julianadorp, Fam. Janssen
Schoolweg 19
1787AV Julianadorp
+31 (0)223 202010

Where to purchase Fruity Monkey Beer.

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Something for the weekend: Fruity Monkey Beer from Slijterij van Oeveren

Bottles and cans of beer on Slijterij van Oeveren shelves

Slijterij Van Oeveren has added Fruity Monkey Beer to its well-curated beer range. Locals and tourists can now discover fruity-fresh flavour adventures from Den Helder.

A slijterij is a small, independent bottle-shop or liquor store in The Netherlands. These Dutch off-licences combine the stem from the verb slijten — ‘to sell’ — with the ‘erij’ suffix. The English words brewery or bakery contain the ‘ery’ suffix.

Owner Nikki van Oeveren gives her name to the eponymous Slijterij Van Oeveren. It is the essential slijterij in Den Helder, North Holland.

Den Helder is an important maritime city with a proud naval and seafaring heritage. You can find monkeys around the world, and drinkers enjoy our beers in distant export markets. Den Helder is thus a fitting city for our headquarters: the Fruity Monkey Beer house.

cans of beer on liquor store shelves

Customers at Slijterij Van Oeveren enjoy an impressive range of beverages. There are beers, wines, spirits, whiskies, aperitifs, soft drinks and other fun gifts. Tourists visiting Den Helder and Texel can pick up unique, distinctive craft beers. A taste of North Holland.

Fruity Monkey Beer produces its fruity-fresh flavour adventures nearby. With Fruity Monkey in its well-curated range, Van Oeveren presents delicious tropical delights. Anybody in the area can taste the finest tastes from across the region.

Van Oeveren’s apt tagline is Fine Taste, Good Living. It fits a liquor store that favours artisanal craftsmanship in its drinks’ selection. This attitude ensures standards and quality are high.

Great food combined with the perfect drink inspires the Van Oeveren team. Fruit beer food pairing is important to Fruity Monkey Beer too. Van Oeveren also offers a party service, supplying a suitable mix of ideal drinks to any event.

Bottles of beer on liquor store shelves

Fruity Monkey Beer is an excellent choice for parties, celebrations and other occasions. A burst of fresh, flavoursome, characteristic tastes and fragrant aromas are popular. Especially with revellers who prefer a perfect sweet-tart balance in natural, organic beers. Fruity Monkey Beers are also not too bitter.

If you’re in Den Helder today, visit Slijterij van Oeveren. Pick up some Fruity Monkey Beer for the long weekend, for the week ahead or for a relaxing summer. Fruity Monkey is ideal anytime.

Slijterij van Oeveren
Beatrixstraat 13 A
1781 EL DEN HELDER
The Netherlands

www.slijterijvanoeveren.nl
@slijterijvanoeveren

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