Fruity Monkey Beer is discovering Great British Beer tastes at GBBF. The Great British Beer Festival is in London, 1–5 august at Olympia. And we’ll be there for a visit to see what it’s all about.
Beer culture in the UK is among the strongest in the world. The UK’s official name is the United Kingdom of Great Britain and Northern Ireland. And it has its own beer styles and customs. Whether England, Wales, Scotland or Northern Ireland, each region offers distinctive style variations.
Although it was once called Real Ale, the UK’s most well-known beer style is now known as Live Beer. The Great British Beer festival is thus the Live Beer Experience. Live Beer is usually low in carbonation and lower in alcohol that beers from elsewhere in Europe or the USA. Brewers use traditional ingredients and mature the Live Beer through secondary fermentation. This must happen in the vessel from which pubs and bars serve the beer – usually a cask. Most important: publicans dispense Live Beer without extraneous carbon dioxide. There are many Live beer styles. Drinkers enjoy bitters, golden ales, traditional IPAs, milds, pale ales, porters and stouts.
The Campaign for Real Ale (CAMRA) is the UK’s largest single-issue consumer group. It represents the interests of Live Beer. It protects pubs, breweries, beers and drinkers’ rights. CAMRA also runs the Great British Beer festival.It’s where people in the capital, London, discover great British beer, cider and perry tastes.
But it’s not all live beer. CAMRA also represents cider and perry – apple- or pear-based beverages. These are the UK’s traditional ‘fruit beers’, although they are not brewed per se. They are natural, historic and need few steps to produce. Makers of cider and perry use only fresh apple and pear juice and yeast, natural or added. That is it. There is no added CO2. Although extra fruit flavours are sometimes added.
Ciders and perry abound at GBBF. And there is an increasing number of craft, artisanal and traditional beers. There include beers and other beverages from mainland Europe and the USA. GBBF visitors can enjoy a few fruit beers too.
Fruity Monkey Beer is about the swing into the UK drinks market. Its crisp, clean, comforting flavours are ideal. They are popular with beer drinkers and pub or bar regulars who prefer another taste. Drinkers of wine, cocktails or spirits love Fruity Monkey Beer. It suits a broad range of UK beverage consumers in all four nations. Fruity Monkey Beer already sells in diverse markets.
This is Fruity Monkey Beer’s first visit to the Great British Beer festival. But GBBF visitors are unable to try the fruity-fresh flavour adventures this year. But we are present all week to speak with hospitality, importers and distributors. The demand for Fruity Monkey Beer in the UK is growing. So, we aim to meet suitable partners to help Fruity Monkey swing across the north sea into new markets.
Contact us to arrange a chat in London while discovering great British beer tastes. And fruity beers from Holland too.